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Of Interest:

Color Us Impressed

We were delighted to see the New York Times address the topic of names and naming in today’s paper, with specific reference to the changing style of color names in the paint industry. It seems that more companies are taking the opportunity to let the name tell a story or describe an experience, rather than being merely descriptive.

As paint names and colors are apparently never retired, and as there are only so many ways to say ’green,’ we’re not surprised to hear about the marketers looking to leverage the name to help themselves stand out in the increasingly crowded marketplace. We think the name is the single most overlooked opportunity to leverage one’s marketing dollar.
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Imbalanced Humours?

We tend to think of all things medical as being rather serious and humorless, but this article rounds up several instances of potentially problematic names for medical conditions requiring a doctor’s care.

The name of the article speaks for itself:

Ten Serious Medical Problems With Cutesy Names

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Brand Iniquity

According to an article in today’s Guardian, even Osama bin Laden had a sense of the importance of names and naming. Apparently aware of al Qaeda’s decline in popular perception and reputation within the worldwide Muslim community - a result of his killing of countless innocent Muslims - he had been seriously contemplating a name change and rebranding of the organization prior to his inglorious demise.

The article contains some interesting commentary on the unclear origin and meaning of the al Qaeda name itself.
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