Please enable JavaScript to view the comments powered by Disqus. blog comments powered by Disqus
Of Interest:

Color Us Impressed

We were delighted to see the New York Times address the topic of names and naming in today’s paper, with specific reference to the changing style of color names in the paint industry. It seems that more companies are taking the opportunity to let the name tell a story or describe an experience, rather than being merely descriptive.

As paint names and colors are apparently never retired, and as there are only so many ways to say ’green,’ we’re not surprised to hear about the marketers looking to leverage the name to help themselves stand out in the increasingly crowded marketplace. We think the name is the single most overlooked opportunity to leverage one’s marketing dollar.
Comments