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Hello there

Welcome to

We’ve been naming names for products, services and companies since 1993, with clients ranging from Microsoft, IBM, GE and GM, to the smallest start-ups and not-for-profits.

Our job is to help our clients find the name they are looking for.

We bring a strong background in science to the creative task at hand.

Our founder, Sam Birger’s doctoral work in historical linguistics was done at Harvard, where he was lecturing in the field prior to founding Nomenon.

proprietary methodology

Our proprietary methodology ensures great results.

We work to eliminate as much of the subjectivity in what is inherently a subjective task. As a result, we get to boast of a 94%+ implementation rate: if we are hired to develop a name, more than nine times out of ten the client will use a name we’ve provided to them.

Every naming engagement produces thousands of entirely new candidates for each client.

All team members “do our crossword puzzles in ink,” and we all love to play with language. That enthusiasm shows in our work.


In addition to name generation, we offer a full suite of ancillary services, including:

Tag line development

Logo design

Brand strategy

Social media lexicon development

Competitive brand analysis

Target market validation exercises

Native-speaker language checks

etc., etc.

A typical single-name project can be completed in two or three weeks

our pricing, determined by the scope and nature of each project, is competitive.

We look forward to hearing from you.